The Etch A Sketch was introduced near the peak of the Baby Boom on 12 July 1960 for $2.99 (equivalent to $26 in 2019). It went on to sell 600,000 units that year and is one of the best known toys of that era. In 1998, it was inducted into the National Toy Hall of Fame at The Strong, in Rochester, New York. In 2003, the Toy Industry Association named Etch A Sketch one of the 100 most memorable toys of the 20th century. The Etch A Sketch has since sold over 100 million units world wide.